If your pages aren’t designed with UX in mind, it’s going to hurt your e-commerce business on multiple levels. Not only will users turn away from your site towards another that’s easier and more intuitive to use, but Google doesn’t look so fondly upon poor UX, and that will show up in your ranking. Still, […]
The post 5 Universal UX Design Tips for E-commerce Businesses appeared first on UpCity.
“Hey! When can we schedule a time for me to demo our new app?” At least once every couple of weeks I get a LinkedIn or e-mail message that starts that way (or something close). I often wonder if anyone actually responds to those types of cold call sales pitches. How you communicate with clients […]
The post Hey or Hello? How to Target Your Message to Your Target Segment appeared first on UpCity.
In addition to guest posting on the UpCity blog, Thrive is featured as one of the Top SEO Agencies in the United States. Check out their profile here. When you’re a local business, getting found in Google for local searches is essential. If you’re a restaurant in Seattle for instance, you’ve got to show up for “Seattle restaurants” searches, or those patrons […]
The post 5 Things You Should Do to Make it Into the Local Pack appeared first on UpCity.
The scramble to find internships is already well underway for college students—especially those who are thinking about future careers. Although many employers view temporary summer staff as extra work, smart agencies and marketing services professionals see hiring interns as an investment in their own future and a way to leave a mark on the next generation […]
The post Finding the Best Summer Interns for Your Agency appeared first on UpCity.
In addition to guest posting on the UpCity blog, WEBITMD is featured as one of the Top Digital Marketing Agencies in Los Angeles. Check out their profile here. Thanks to new advancements in marketing automation platforms like HubSpot, the inbound marketing methodology has exploded in popularity. According to a 2016 article by WordStream, 61 percent of marketers say that utilizing or improving their […]
The post 3 Reasons You May Not Be a Good Fit for Inbound Marketing appeared first on UpCity.
Do you have all the skills that a prospective client wants or needs? When you’re responding to an RFP, targeting a client in your vertical sweet spot, or responding to an inquiry you’ve received through the UpCity site, one rule applies in the digital advertising, creative, and PR world— you cannot fake it until you […]
The post Constructing an A Team to Land a Client appeared first on UpCity.
There’s a reason that video marketing is so important for your brand right now. It’s engaging and captures your audience’s attention. Views on branded video on Facebook have increased 258%, and 64% 0f consumers make a purchase after watching branded video content. These numbers tell us a lot about video’s effectiveness on individual consumers, but […]
The post Four Ways to Use Video to Engage Your Brand’s Audience appeared first on UpCity.
This week’s roundup, includes tips to increase revenue using Social Media, maintain a good Online Reputation, and create an effective Content Marketing strategy. Learn how to Convert more leads to sales, and improve the performance of your Email Marketing campaigns. We’ve covered all of this news and, much more, below! From the UpCity Blog: Mark […]
The post Top 25 Digital Marketing Articles – Week of 04/06/18 appeared first on UpCity.
PR technologies have changed radically over the past decade. But its purpose is timeless. Public relations (PR) differs from marketing in that its purpose is to generate third party mentions. When a potential client sees that you’ve been written about or quoted in a media outlet related to marketing or a specific industry vertical you are […]
The post PR in the Digital Age and How it Can Help Your Agency appeared first on UpCity.
This week’s roundup, includes tips to convert your Social Media followers into customers, create an effective social CRM strategy, and improve the Conversion rate of your blog. Learn how to find the right UX or UI Designer to make your digital presence a success, and increase your Email Marketing response rate. We’ve covered all of […]
The post Top 25 Digital Marketing Articles – Week of 04/13/18 appeared first on UpCity.
Jake Knapp’s sprint concept and his book “Sprint: How to Solve Big Problems and Test New Ideas in just Five Days” are used in teams all over the world and has become a staple in agile process management. The idea is to explore new ideas, prototype, and get new things off the ground in a […]
The post Sprint: How to test new ideas with your dev team appeared first on Usersnap Blog.
Building a successful digital product in 2018 means developing products with your users and customers in mind. 89% of customers will switch to a competitor if they are not happy with your service or digital offering. It’s as simple as that. But the good news is: You only need to test your digital product with […]
The post How to test your application with 5 users before you launch! appeared first on Usersnap Blog.
Most businesses see tech training as a tool to solve a specific problem, like teaching developers a new framework to deploy in an upcoming project. These newly acquired technical aptitudes build toward the universal goal of improved engagement, efficiency and...
The post The Soft Skills Benefit of Tech Skills appeared first on Treehouse Blog.
Are first impressions really that important? PsychologyToday summarized a neuroscience research study from New York University in this way: Meeting people activates the same region of the brain responsible for assigning prices to objects. This essentially means that when someone...
The post Prepare and Impress: Four vital tasks to complete before your next job interview appeared first on Treehouse Blog.
Security. The word alone is enough to stress you out. It’s easy to understand why; we have all heard teeth-grinding tales of breaches in security devastating companies and individuals alike. As our jobs and everyday lives — even our homes —...
The post Data Security: You don’t need to worry so much. appeared first on Treehouse Blog.
In addition to guest posting on the UpCity blog, FlowState Marketing is featured as one of the Top Digital Marketing Agencies in Denver. Check out their profile here. Transparency is a quality that can be defined as readily understood or characterized by accessibility of information. Putting this quality at the heart of your work and operations can lead to success. In fact, it’s […]
The post Transparency and How It Contributes to Business Success appeared first on UpCity.
Do you want creative and profitable ways to grow? Of course you do! As a marketing services company, you’re always looking for ways to delight and retain your clients and deepen relationships. Whether you’re a full-service agency, web designer, PPC, SEO, or SEM specialist, the way to grow is going beyond being an “order taker” and […]
The post New Services Your Clients Are Looking For appeared first on UpCity.
With a solid strategy ahead of us, we hit the ground running in 2018 with our Growth Hacking Giveaway winner, Ola Moana Marketing. The discovery process illuminated a number of key areas where our team of digital marketing experts could assist Jeton, the owner of Ola Moana, and help him grow his business. We realized quickly […]
The post Growth Hacking Giveaway: Unlocking Time to Sell appeared first on UpCity.
This week’s roundup, includes tips to promote your brand with Social Media, improve the navigation of your website, and deal with Content saturation. Learn how to improve your Email Marketing plan, and rank your websites high in Local Search. We’ve covered all of this news and, much more, below! From the UpCity Blog: AGI Marketing […]
The post Top 25 Digital Marketing Articles – Week of 03/23/18 appeared first on UpCity.
In addition to guest posting on the UpCity blog, AGI Marketing is featured as one of the Top SEO Agencies in El Paso. Check out their profile here. Wait, you mean it’s not enough to be on page one? It’s 2018. You already know how important it is that your clients are on page one, preferably at the very top of […]
The post The Basics of Google SERP Real Estate appeared first on UpCity.
Face-to-face marketing is not dead. In fact, business-to-business events and conferences comprise an industry worth close to $30B and 200 conference centers exist in the U.S. alone. Whether you attend as an exhibitor, sponsor, attendee, or speaker, you’re sure to get something out of every event you attend—provided you are willing to invest the time and focus […]
The post 7 Great Ways to Profit From Conferences appeared first on UpCity.
In addition to guest posting on the UpCity blog, HIREAWIZ is featured as one of the Top SEO Companies in Phoenix. Check out their profile here. When web agencies deliver immediate value upfront, it means more sales, but it’s costly and time-consuming – until now. One of the biggest obstacles web agencies face is how to stand out in the crowd. […]
The post Close More Deals By Delivering Value Upfront appeared first on UpCity.
“Build your own website!” “Buy a logo for $5!” You may cringe as you read that headline. As professional marketers, we’ve been hit hard by the “so easy you can do it yourself” pitch that thousands of companies make every day. Many of us have also gotten that desperate call from a business owner. It […]
The post Combatting the Do-it-Yourself Syndrome appeared first on UpCity.
In addition to guest posting on the UpCity blog, RCC Web Media is featured as one of the Top Digital Marketing Agencies in Detroit . Check out their profile here. Everyone loves going out. From tapas, to fine dining, to the dive bar happy hour, what’s not to love? The way the food and beverage industry markets to their target audience has […]
The post Top Digital Marketing Trends for the Food and Beverage Industry appeared first on UpCity.
In addition to guest posting on the UpCity blog, SocialSEO is featured as one of the Top SEO Agencies in the United States. Check out their profile here. If you’ve worked within web development or digital marketing for a while, odds are you’ve heard horror stories of the noindex tag. Often used when building a new site, a noindex designation keeps […]
The post How Removing Pages from Google Can Help You Rank Higher appeared first on UpCity.
Everyone wants to get more done in less time. However, that is not what Greg McKeown’s New York Times bestseller book “Essentialism: The Disciplined Pursuit of Less” is about. It is rather a book about getting the right things done and focusing on the things that are essential while eliminating the clutter. In the last […]
The post What your dev team can learn from Greg McKeown’s principle of essentialism appeared first on Usersnap Blog.
It’s 7:30am, and you’re late getting to the airport for a flight. You rush out of bed, grab your suitcase and hail a ride using your smartphone. This may sound like the usual Uber or Lyft transaction, but the car...
The post Blockchain as Business: The Smart Contracts are Coming appeared first on Treehouse Blog.
In an effort to continue building a product that delivers for our clients on all fronts we have added an AdWords Summary Report to the platform. With the addition of this feature, we are continuing to improve the already robust reporting suite offered to those who use the UpCity platform. Users will now be able […]
The post Product Update: UpCity Introduces AdWords Summary Report appeared first on UpCity.
As a former client-side marketing executive, I have engaged hundreds of agencies, designers, developers, search experts, and other digital specialists over the past 20+ years. Whether the engagement is a multi-million dollar full-service retainer engagement or a basic web redesign project, some actions, attitudes, and assumptions can be major turn-offs to your clients. Even well-established […]
The post 5 Things You Say That Unknowingly Repel Clients appeared first on UpCity.
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