Optimizing Content for Voice Search

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How do you search for information online? Ever since search engines became available to the masses in the mid-1990s, people have adapted to searching for information using succinct keyword phrases on their computers. Often, the keyword phrases that people use don’t sound natural, meaning you’d be hard pressed to use the same phrases naturally during […]

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Explaining Rank Differences Between Live Searches and Keyword Ranking Reports

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Tracking how your client’s site ranks for a given keyword or a given list of keywords is (and likely will remain) one of the most effective ways to demonstrate the progress of an SEO campaign. It’s no wonder why so many SEOs use rank as one of their main KPIs! Unfortunately, reporting keyword ranking data […]

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Top 25 Digital Marketing Articles – Week of 06/30/17

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This week’s roundup, includes tips to optimize your website for Mobile users, execute a Reputation Management strategy, and rank easily for multiple keywords. Learn how to generate a good return from your Social Media Marketing campaigns, and improve your Email open rates. We’ve covered all of this news and, much more, below! Content Marketing: Larry […]

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Product Update: The New UpCity Sales Center

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2017 has been a year of change for us here at UpCity. We unveiled a new, cleaner look for UpCity.com and introduced our Agency Growth Engine to help agencies around the country grow their business more effectively. We reinvented ourselves and our services by combining three previously separate aspects of our business (the UpCity software, our Top […]

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Defining Success in an SEO Campaign

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Consider the following scenario: John runs Chicago Marketing and he recently closed 2 new SEO deals with vastly different clients: Talladega Heating & Cooling (The Cool Things Blog): an HVAC company looking to generate more sales through their blog Delilah’s Bakery: a local mom-and-pop bakery who want to attract out-of-town customers It’s no surprise that […]

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Top Ten SEOs to Follow on Twitter

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It can be tough to keep up with the changes in the digital marketing industry, especially when you add SEO to the mix. Worried about the next version of a Panda or Penguin update? Luckily, there’s an easy way to stay current on the latest trends and best practices, all in 140 characters or less. That is, […]

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Top 25 Digital Marketing Articles – Week of 07/07/17

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This week’s roundup includes tips to get your website adapted for Mobile search, manage your reputation in the event of negative comments, and improve your Organic CTR. Learn how to create a Social Media Marketing plan, and build a better Email Marketing list. We’ve covered all of this news and, much more, below. From the […]

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Top 25 Digital Marketing Articles – Week of 14/07/17

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This week’s roundup includes tips to optimize your website for Mobile search, improve your damaged Online Reputation, and create a strong multilingual SEO plan. Learn how to generate leads with Social Media, and create an effective Email Marketing strategy. We’ve covered all of this news and, much more, below! From the UpCity Blog: Learn about […]

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An Interview with Wendy Pfeiffer

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Wendy Pfeiffer

I was able to sit down with Wendy Pfeiffer, CIO at Nutanix, to talk about life in tech in the 80s and early 90s, her career path, and how being a woman has influenced her career. You worked in technology leadership positions at Yahoo!, Robert Half, GoPro and are now CIO at Nutanix. How did […]

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A Magical New Workflow for Connecting Usersnap with Your Favorite Tools

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backlinks

Working on a website launch or software update can be pretty stressful, and sometimes chaotic. We’ve all experienced the last-minute changes, new ideas and customer requests coming in right before you hit the “publish” button. And then there are those moments where you wonder: “Have I already told John to fix this bug?“. And “Have I […]

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Navy Veteran to Software Developer: Geno Guerrero’s Operation Code Story

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This week, we’re sharing our interviews with members from one of our Treehouse Scholarship recipient organizations, Operation Code, a non-profit that helps military veterans and their families launch new careers in software development. So far, we’ve heard from Operation Code’s...

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From Marine Corps Veteran to Front End Developer: Billy Le’s Operation Code Story

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Since the launch of the Treehouse Scholarship program last year, we’ve got to know the founders of non-profit organizations and been introduced to some incredibly inspiring scholarship recipients. Over the last few weeks, we’ve had the opportunity to speak to some of the...

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Operation Code: Connecting Veterans with Code Skills

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Last year, we launched the Treehouse Scholarship program for like-minded, nonprofit organizations who provide support for those with disabilities, economic hardships, underrepresented populations and veterans. As it’s the 4th of July this week, we wanted to tell the story of...

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How I Became a Self-Taught Developer in 3 Months: Chris Dabatos’s Story

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Chris Dabatos came from a family of medics but found himself entirely unsure of what he wanted to do. He bounced around from job to job in an attempt at finding the right fit. Eventually, Chris found himself as an audiovisual...

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New & Upcoming Course Highlights: HTML Basics

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Every week, new courses and workshops are published to the growing Treehouse Library! Here’s a short list of what we’ve added recently, upcoming course highlights, and our weekly video update of What’s New at Treehouse. NEW COURSE HTML Basics– Guil Hernandez (183 minutes)...

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Learn the Basics of Spreadsheets for Data Analysis with Treehouse

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When I sat down to start scripting Spreadsheet Basics I was super excited to have the opportunity to teach a Treehouse course. I’ve learned so much from Treehouse teachers over the years that even though I’m a leader at Treehouse,...

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From Aviation Electrician to Back End Engineering: Bret Funk’s Operation Code story

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This week, we’re sharing interviews with members from one of our Treehouse Scholarship recipient organizations, Operation Code, a non-profit that helps military veterans and their families launch new careers in software development. So far, we’ve heard from Operation Code’s founder...

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Learn Entity Framework at Treehouse

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So you’ve mastered the basics of creating web pages and forms using Microsoft’s ASP.NET MVC web framework. What do you do next? Time to learn how to leverage the power of databases in your web apps! What is Entity Framework?...

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New & Upcoming Course Highlights: Entity Framework Query Performance

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Every week, new courses and workshops are published to the growing Treehouse Library! Here’s a short list of what we’ve added recently, upcoming course highlights, and our weekly video update of What’s New at Treehouse. Start learning to code today with...

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What New on the Treehouse Blog

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Each week we publish new content for you here on the Treehouse Blog. From free tutorials and helpful coding tips to student success stories and tech industry insights, the Treehouse team is here to give you a weekly dose of web...

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98k Treehouse Points & Counting: Jennifer Nordell’s Coding Story

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A few months ago, Treehouse student and moderator, Jennifer Nordell, caught our eye in the Treehouse Community. Not only had she worked her way through a phenomenal number of courses, she was also an incredibly active and valuable member of...

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How Website Security Can Jeopardize Your Search Marketing

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When devising your latest search marketing campaigns, there is one critical factor you could be forgetting – website security. There are many ways that poor website performance and web security can undermine the effectiveness of search marketing efforts. Here are the top factors to consider before launching your next SEO campaign: Website Page Speed Google […]

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Top 25 Inbound Marketing Articles – Week of 06/09/17

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This week’s roundup, includes tips to design a Mobile friendly website, boost your Organic traffic, and implement a local Content Marketing strategy. Learn how to promote a small business on Social Media and determine the best Email frequency to elicit maximum response from customers. We’ve covered all of this news and, much more, below! Content […]

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Top 25 Inbound Marketing Articles – Week of 06/02/17

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This week’s roundup, includes tips to create Email subject lines, make your website Mobile friendly, and improve the Conversion Rate of your landing pages. Learn how to use digital Content to generate leads for your business, and create efficient Social Media workflows for every network. We’ve covered all of this news and, much more, below! […]

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Top 25 Inbound Marketing Articles – Week of 05/26/17

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This week’s roundup includes tips to create a strategy for cold Email Marketing, use Online Reputation Management as a marketing strategy, and increase Conversions using surveys and structured testing. Learn how to optimize your Content promotion strategy in the age of bots, and increase sales using Social Media. We’ve covered all of this news and, […]

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What Exactly is Google’s Search Index?

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Google’s search index is the system used to collect and store data in order to retrieve and display the most accurate information to a user. This data can be in the form of web pages, online documents, graphics, video, and audio. The reason the index is stored is to provide quick results for a search […]

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Improving Your Business’s Visibility in Google Maps

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No matter what size your business may be, the fact remains that having a visible listing in Google Maps is a great way to boost local SEO and make your business location easier for potential clients/customers to find. Not sure where to start when it comes to optimizing your Google Maps listing? We’ve got you […]

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Top 25 Inbound Marketing Articles – Week of 05/19/17

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This week’s roundup includes tips to improve your Email open rate, perform an SEO backlink quality assessment, and run A/B tests and multivariate tests. Learn how to create a Content strategy, and launch a successful Social Media Marketing campaign on Facebook and Instagram. We’ve covered all of this news and, much more, below! Content Marketing: […]

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Introducing UpCity’s Agency Growth Engine

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The UpCity team has been hard at work in 2017 to put even more emphasis on helping our partner agencies drive new business and generate high-quality leads. In addition to our industry-leading software and white label services, our Top Local Agency Marketplace has grown to become an invaluable resource for both agencies and businesses looking […]

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Enhanced Referral Tracking in the Top Local Agency Marketplace

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The Problem: Tracking Referral Traffic We live in the era of cookies and caches. Almost every website we visit gives leaves some kind of a mark on your browsing history, affecting the ads and content you see. For some people, this kind of customization offers unparalleled ease of access to the most relevant services and […]

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