Agency Playbook: The Three Foundations of Successful Digital Agencies

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The last decade has seen an astronomical shift in the marketing and advertising industries. Whereas traditional media may have dominated ad spend in the past, digital media is king in today’s increasingly online world. This rapid change has been catalyzed by a new generation of Millennial consumers who have grown up in an ever-connected world […]

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Top 25 Digital Marketing Articles – Week of 11/03/17

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This week’s roundup, includes tips to convert more visitors into leads, write Emails for effective lead generation, and design a Mobile ready website. Learn how to create an effective Content Marketing mission statement, and improve Social Media engagement. We’ve covered all of this news and, much more, below! From the UpCity Blog: Nina Radetich explains […]

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The Benefits of Call Attribution for SEO

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The Value of a Phone Call Does your business value phone calls? Not all businesses do — for example, some e-commerce companies do not enable customers to call them to ask questions or to place an order. But if the product or service that your company provides is something that is complex, expensive, infrequently purchased, […]

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5 Things to Expect From Content Marketing in 2018

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In addition to guest posting on the UpCity blog, Effective Spend is featured as one of the Top SEO Companies in Austin. Check out their profile here. Content marketing is ever-evolving. New technologies, and the consumer and business partner expectations that follow, require content marketing teams to take multi-approach strategies more than ever before. Whereas PR, SEO, and content used […]

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How to Define Your Vertical Markets Using Lean Canvas

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In addition to guest posting on the UpCity blog, Integrity Web Studios is featured as one of the Top Web Designers in New Orleans. Check out their profile here. Whether you own a digital marketing agency or other small business, implementing vertical markets is an efficient way to grow your company. In this article, we discuss vertical markets and their benefits […]

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Digital Marketing Strategies for Legal Services

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In addition to guest posting on the UpCity blog, Gruen Agency is featured as one of the Top Social Media Agencies in Minneapolis. Check out their profile here. As a digital marketer who once practiced law, I often get questions from attorneys about how to best advertise on digital spaces. Digital marketing for legal services has its unique challenges that every […]

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The Top Hospitality Marketing Podcasts to Follow

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In 2015, Business Travel News reported that the number of hotel rooms in the United States surpassed the five million mark for the first time with a total of 5,001,163 available rooms across 53,554 properties. The hospitality industry had 4.5 million rooms spread throughout the country in February, 2008. To reach the total reported by […]

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Top 25 Digital Marketing Articles – Week of 11/10/17

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This week’s roundup, includes tips to generate leads for your local business, use Email Marketing in crowdfunding, and optimize your checkout for better Mobile conversions. Learn how to plan your Content Marketing strategy for your project launch, and integrate Social Media into your marketing strategy. We’ve covered all of this news and, much more, below! […]

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Agency Playbook: Differentiating Yourself in a Cluttered Market

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As we discussed in our post explaining the three foundations of successful digital agencies, one of the first components that any agency will need to focus on is their business strategy. Before you can actually start formulating your offerings, selling those services, and fulfilling on them, you’ll need to decide who your company is, how to […]

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The 5 Best Services to Outsource for Boutique Digital Agencies

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In addition to guest posting on the UpCity blog, Kansas City Website Design is featured as one of the Top Web Designers in Kansas City. Check out their profile here. At a boutique digital agency, you are handling a lot of important work for your clients, using many platforms. Your customers depend on you to create engaging content for their websites, […]

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New Courses at Treehouse: Bootstrap 4 & ASP.NET

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Every Wednesday, new courses and workshops are added to the growing Treehouse Library! Read more about the two new courses added this week and get the scoop on what’s coming later this month. You can also check out everything that’s new by...

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10 Beginner Courses to Introduce You to Coding

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So you’ve decided you want to learn to code, but where do you start? For every programming language we teach at Treehouse, there are beginner courses in our Library that require no prior coding experience to get started. Whether you already know...

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New iOS & JavaScript Courses

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(We will be adjusting the cadence of these course roundup posts. Instead of weekly, look for bi-monthly posts on all the new courses and what’s coming soon!) Every Wednesday, new courses and workshops are added to the growing Treehouse Library! Two new JavaScript...

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Webinar recap: How to align learning with company goals

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Last week, we hosted the second in our four part webinar series covering how to create effective technical training programs. In this installment, Julie Menge, Treehouse’s HR Generalist, and Emily Schweiss, our Head of Organizational Sales, discussed how to align...

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4 Secrets to Becoming a Developer

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We all arrive new to coding with expectations. You know it won’t be easy and you’ll have to work hard. You’re prepared to spend a lot of time at your keyboard with the goal of being able to create something...

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What’s New & Trending on the Blog This Month

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Every week we publish new content for you here on the Treehouse blog. From coding tutorials and tips to student success stories and tech industry insights, we’re here to give you a weekly dose of web design and development resources....

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7 Compelling Reasons to Work Remotely

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Working remotely – basically working from somewhere other than a traditional office – is becoming increasingly popular with both individuals and companies. In fact, at the start of this year, The New York Times reported on a Gallup survey that stated...

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16 Books on Our DevLearn 2017 Reading List

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Last month, we attended DevLearn 2017 where we heard some fascinating talks from interesting speakers, met great people (and customers!), and got to hear new perspectives on teaching and learning. If you work in the realm of training, are interested...

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From Security Technician to Developer at Prodigy Game: an Interview with Techdegree Student AJ

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32-year-old, AJ Longstreet from Ontario joined Treehouse with only the intention of learning the basics of the Python programming language, but it didn’t take long for him to get hooked on the problem-solving side of coding. With his newfound interest, AJ continued...

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From Web Development to iOS Developer: Laurie’s Story

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We first met Laurie Gray, an inspiring Scottish Treehouse student, two years ago when he shared his story with us. In less than a year of learning with Treehouse, Laurie had learned to code, switched career paths, started his own freelance...

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From Working in a Call Center to Senior Developer: Aaron’s Story

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In the 90s, coding was just a hobby for Aaron Marks and too much fun to consider as a potential career. As life progressed, Aaron began coding less and less. It wasn’t until years later when he was working at a call center...

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Top 25 Digital Marketing Articles – Week of 10/20/17

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This week’s roundup, includes tips to improve User Experience by mastering content, improve your CRO strategy, and protect your business from deleterious reviews. Learn how to improve your Email conversion rate, and get more people share your content on Social Media. We’ve covered all of this news and, much more, below! From the UpCity Blog: […]

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The Advantages to Working with a Google Partner Certified Agency

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In addition to guest posting on the UpCity blog, Raincross is featured as a Top Digital Marketing Agency in Riverside. Check out their profile here. Many marketing agencies offer pay-per-click (PPC) advertising as one of their many services to help drive potential customers to your website. Without a doubt, Google AdWords is one of the best ways to increase your company’s […]

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Announcing UpCity’s Growth Hacking Giveaway!

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Here at UpCity we’re always looking for great ways to give back to our growing community of top local agencies across the country. With 2018 right around the corner, we wanted to really close the year out with something special, which led to a few creative ideas. Ultimately, we decided on the Growth Hacking Giveaway […]

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Instagram: Why Your Clients Should Consider a Feature Account

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In addition to guest posting on the UpCity blog, Websauce Studio is featured as a Top Web Designer in Sacramento. Check out their profile here. If you’re reading this article, you’re likely well aware of the power of Instagram. You’re also probably aware of how difficult it is to create consistent, native, original content for the platform. Since Instagram’s inception, […]

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5 Reasons Why You Need To Be Investing In Programmatic Advertising

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Kobe Digital is featured as a Top PPC Company in Los Angeles. Check out their profile here. Typically seen as a marketing tool used exclusively by large corporations and global brands, programmatic advertising has often been dismissed by smaller businesses as being too complicated or too expensive. However, recent advances in the industry have made programmatic campaigns more accessible than […]

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Actionable SEO Tips to Boost The Performance of Your E-Commerce Store

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In addition to guest posting on the UpCity blog, Over the Top SEO is featured as a Top SEO Company in Chicago. Check out their profile here. E-commerce store owners are always looking for ways to increase traffic to their site. An increase in organic traffic along with improved conversions and higher customer retention rates helps to boost the overall performance of an e-commerce […]

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How to Optimize Blog Content to Get the Most From Every Post

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In addition to guest posting on the UpCity blog, Clever Solution is featured as a Top SEO Company in New York. Check out their profile here. If you maintain a regular blog, you work hard to get people to engage and interact with your content. You research your target audience, select relevant keywords, identify themes and topics, generate high-quality posts, and create a […]

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Top 25 Digital Marketing Articles – Week of 10/27/17

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This week’s roundup, includes tips to improve the Conversion rates of your payment pages, set up your first Email automation program, and create a better user experience for your Mobile customers. Learn how to manage the Local SEO for businesses with multiple locations, and create a Social Media Marketing plan from scratch. We’ve covered all […]

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How to Get Up and Running with Google Tag Manager

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In addition to guest posting on the UpCity blog, Sharp Notions is featured as a Top PPC Agency in Rochester. Check out their profile here. Google Tag Manager is a tag management system that helps users easily update tags and snippets on their website without having to modify the source code each time. It allows you to house your code from AdWords, Analytics, […]

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