Top 25 Digital Marketing Articles – Week of 12/29/17

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This week’s roundup, includes tips to perform a content audit for refining your Social Media strategy, manage your Online Reputation in an effective manner, and optimize your landing page forms for more Conversions. Learn how to generate 1000+ links using SEO strategies, and improve the User Experience of your website. We’ve covered all of this […]

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Growth Hacking Giveaway: The Discovery Process

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It has been one month since the first official UpCity Growth Hacking Giveaway ended and we’re excited to kick off 2018 with a bang with an update on our work with the giveaway winner, Ola Moana Marketing!  As a reminder (and for those of you who may not have heard about our giveaway), we recently completed a giveaway […]

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Top 25 Digital Marketing Articles – Week of 01/05/17

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This week’s roundup, includes tips to improve your Social Media strategy, gain control over your Online Reputation, and write content that can generate leads for your business. Learn how to make your blog writing endeavors more engaging, and ensure that your website is optimized for Mobile devices. We’ve covered all of this news and, much […]

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10 Great Insurance Landing Pages That’ll Inspire You to Change Yours

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You depend on quality leads to grow your insurance business. But, how do you go about acquiring them? You could buy them, but only 20.5 percent of agents say that they’ve had success purchasing leads. So, it looks like you need to go out and get them yourself. Don’t worry, it’s not as hard as […]

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Top Marketing Trends That Are Driving the Automotive Industry

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How big of an impact can your marketing strategy have on your success in 2018? Quite a bit, actually. Most automotive consumers don’t have a concrete idea of what they want when they begin the shopping process. Only 32 percent of shoppers know exactly what they wanted at the beginning of their journey. While these […]

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5 Ways to Better Optimize Your Healthcare Landing Pages

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The way that people seek out health information and services has changed. The internet has provided a platform for people to take control of their own health, and they love it. Most people, 66 percent to be precise, have looked online for help with a medical condition or problem. Having an online presence is non-negotiable. […]

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Four Strategies to Drive ROI with Twitter Ads

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In addition to guest posting on the UpCity blog, Effective Spend is featured as one of the Top SEO Companies in Austin. Check out their profile here. With over 330 million monthly active users, Twitter provides obvious advantages when it comes to increasing the reach and visibility of your business. Despite this, many companies are hesitant to allocate a significant […]

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Top 25 Digital Marketing Articles – Week of 01/12/18

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This week’s roundup, includes tips to create an effective Social Media strategy, increase Conversions using the elements of website design, and make optimum use of Google’s keyword research tool for performing SEO keyword research. Learn how to revamp your Email Marketing strategy in the year 2018, and improve the performance of your Local SEO campaigns. […]

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The Definitive Startup Company Checklist: Business Beyond the Product

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In addition to guest posting on the UpCity blog, the Sachs Marketing Group is featured as one of the Top Content Marketing Agencies in Los Angeles. Check out their profile here. When you’re getting a startup off the ground, you’ve got one focus: making money. Typically, everything else ends up taking a backseat to this priority. While your product is undeniably […]

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How to make your website accessible in 2018

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website accessiblity

In the last hundred years, dozens of legislative acts have been passed to make our environment more accessible for people with disabilities. These include laws such as making public transportation wheelchair accessible (Urban Mass Transportation Act of 1970) or protecting disabled people from housing, education or job discrimination. Accessibility also applies to websites and creating […]

The post How to make your website accessible in 2018 appeared first on Usersnap Blog.

A Treehouse Year in Review: Looking Back at 2017

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Welcome to 2018, everyone! Hopefully, you’re feeling as re-energized, motivated and as ready as we are to set new goals and challenges. But, before we move forward with the exciting year ahead, we’d like to highlight our proudest achievements and...

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How These Ambitious Students Became Self-Taught Developers

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Every month we’re honored to speak to Treehouse students about their incredible accomplishments since learning to code. Some students began learning with us as complete computer programming beginners, others used Treehouse to turn a coding hobby into a career. All of them...

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Why Now is The Right Time to Learn GraphQL

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Happy 2018 fellow learners! It’s a little chilly here in Portland, but even in our brief winter break, we at Treehouse are still chasing the feverish pace of web development, trying our best to sort out passing trends in the...

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Expect These 5 Influential Tech Trends in 2018

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The tech industry evolves at a rapid pace, and although there are new innovations and evolutions that we don’t see coming, there are also a handful of trends that we at Treehouse already expect to have a big impact this year....

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The Top 5 Programming Languages to Learn This Year

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If you’re reading this, you’ve either decided to learn to code this year as a complete beginner or maybe you’re already a programmer and want to expand your skill set. Either way, you’re likely familiar with the reasons why learning to...

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AdWords Native Call Tracking vs. Third Party Call Tracking

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In addition to guest posting on the UpCity blog, Adlava is featured as a Top Web Designer in Las Vegas. Check out their profile here. For many businesses, phone calls make up the majority of leads, yet call tracking is still a challenging task for marketers. In this article, we’ll compare Google’s Website Call Conversion Tracking to third party call tracking […]

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Agency Playbook: A Simple and Effective Sales Pipeline

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Every agency has a slightly unique process when it comes to sales; however, the stages of the sales process are relatively similar. First, a sales representative identifies a lead (or it comes in from one of the agency’s lead generation channels). Second, they make contact, and finally, qualify the lead to decide whether or not they are […]

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Top 25 Digital Marketing Articles – Week of 12/15/17

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This week’s roundup, includes tips to build your Online Reputation using social media, improve personalization in Emails, and improve your website’s Conversion rate using images. Learn how to provide visitors a better Mobile experience, and make your Content align with Google’s algorithm. We’ve covered all of this news and, much more, below! Agency Playbook: This […]

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10 of the Best Landing Page Designs for the Finance Industry

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What do you consider to be the number one marketing challenge for your financial business? If you’re like 63 percent of companies, the answer to that question is generating traffic and leads. That’s your answer, but what’s your solution? Here’s some news you’re going to love. Generating more traffic and leads is as simple as […]

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Top 25 Digital Marketing Articles – Week of 12/22/17

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This week’s roundup, includes tips to make your Social strategies effective on YouTube, Facebook and Instagram, create engagement around your brand with Email Marketing, and improve your website’s Conversion rate with call-to action buttons. Learn how to improve your Local SEO efforts using Local business cards, and improve customer experience using CRM. We’ve covered all […]

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How Local Businesses Benefit from Google’s “Hawk” Update

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In addition to guest posting on the UpCity blog, SEO My Business is featured as a Top Local SEO Agency in Atlanta. Check out their profile here. If you are a new or small business owner, then you are likely aware of the limitations Google places on you when individuals search for your business on the internet. The previous algorithm, which […]

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Adopt These Insurance Marketing Trends to Boost Your Business

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How important is an effective marketing strategy for your insurance business? There is currently a shift in the insurance market that is making a great marketing campaign more crucial to your success than ever before. We currently have millennials who are reaching middle adulthood and now need the health, home, and life insurance that never […]

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The Top Digital Marketing Trends for the Dental Industry

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In the past, dentists relied on word of mouth and community reputation to build their practice and their business. Times have changed, and those in the dental industry are ready to adapt and build a new image through digital marketing. By 2021, the total revenue for the dental industry is projected to reach $36.8 billion. […]

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Turn Your Website Into a Valuable Business Asset

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In addition to guest posting on the UpCity blog, GoingClear Interactive is featured as a Top Web Designer in Boston. Check out their profile here. Just as we’ve seen the web evolve over the years to include video, interactive content, and apps, we have also seen the purpose of websites evolve over time. It used to be sufficient to have what […]

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Web Design Trends To Watch Out For In 2018

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Web Design Trends

Web design has changed so much in the last months and we can’t wait to see what 2018 will bring. While 2017 was all about minimalism, 2018 brings back bold typefaces, vibrant colors, and new possibilities for users to interact with design. More than ever design tries to catch our attention and keep us focused […]

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Why we are betting on mindful notifications

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mindful notifications

One day, I got an email, a text message, a phone call, a Facebook message and two tweets within one minute. Not because I work in Marketing, but just because that’s how life is for everyone right now. If you feel that notifications run your life, you are not alone. We put together some information […]

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An Interview with Wendy Lea

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I was able to sit down with Wendy Lea, CEO of Cintrifuse, and talk about her career, and the question how tech can be more inclusive for minorities. What is it that you enjoy most about your current job at Cintrifuse? I am running a startup catalyst, public/private partnership that exists to build a sustainable […]

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7 Web Development Trends You Can Expect in 2018

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Web development trends 2018

In web development, the saying “The only constant is change” seems to be industry-defining. Web development is changing every second and 2018 will be no different. User expectations are growing and it is more important than ever to build digital experiences  that are engaging, fun, and intuitive. Content needs to be accessible everywhere, in real-time, […]

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Net Neutrality: What Happens Now

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It has been impossible to not follow the impassioned national debate on Net Neutrality recently, and for good reason. Net Neutrality is important to all of us. You may not have thought much about it before, but that’s because Net...

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3 Essential Security Courses To Take Right Now

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Security is something we often don’t think about until we lose it. Unfortunately, security breaches happen all the time and the likelihood of your information having been stolen is high. According to the Pew Research Institute, 64% of Americans have...

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