Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro

on . Posted in News


In marketing, there’s still a huge misconception about Pinterest. Some marketers think that it’s useless — just another fad network that people are getting in a tizzy about. But that’s not quite accurate any longer.

While Pinterest may not be perfect for every  marketer in every industry, it does offer a huge opportunity for most.It has more than 70 million users and a growing international population. Plus, Pinterest users spend the most money of users on popular social networks — nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. This means that there’s lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you. 

Sounds like a pretty sweet deal to me, but thinking about generating leads … and actually generating leads on Pinterest are two very different things.

The good news? Pinterest is actually a fairly simple social media network as far as lead generation goes, because there’s really only two ways to generate leads right now. So we’ll walk you through both types of lead generationand how you can optimize pins to make the most of those lead generation opportunities. 

Types of Leads You Can Generate on Pinterest

On Pinterest, there are two types of leads you can generate: direct and indirect. It all boils down to where Pinterest is on the conversion path. Here’s the difference between the two:

  • Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. On that landing page, visitors can share their personal information (a name, email address, phone number, etc) in exchange for an offer — whether that be an ebook, coupon, infographic, or any other piece of content.

  • Indirect Leads: Indirect leads are generated by using Pinterest on the path to conversion — but it’s not the final destination before someone gets to a landing page. For example, if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial pin is helping direct visitors to that landing page.

Make sense? Pretty simple stuff. 


How to Choose a Solid Topic for Your Next Blog Post

on . Posted in News

dog-image“I don’t know what to write about,” said every blogger ever.

It’s easy to dismiss as procrastination or writer’s block, but being critical of what you write about is actually really smart because aimless blogging is almost as bad (sometimesas bad) as not blogging at all...

51 Ridiculous Keywords Google Won't Let Me Track Anymore

on . Posted in News

zoe-dog-1This post originally appeared on Inbound Ecommerce, the ecommerce section of HubSpot’s Inbound Marketing blog.

It’s been a busy month for Google, the 50 billion pound gorilla of the search world. Even my dog, Zoe, got in on the analysis. She wrote an article for her blog(that’s right, she has a blog … and a  Twitter account …) summarizing her opinions on the changes from Google.

If you’re not sure what changes I’m talking about, earlier this month, Google decided to encrypt all keyword data – except for keyword data from ads, of course.

We’ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy. Personally, I’ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. Sometimes I’ll find keyword phrases that are basically blog articles writing themselves! For example, one of our recent articles was inspired in part by discovering someone had hit our website searching for “how do I sell to people in the awareness phase of the buying cycle”.


How to Crop Images in Photoshop to Specific Sizes [Quick Tip]

on . Posted in News

photoshop_cropping_tipHave you ever done the crop dance in Photoshop? You know what I’m talking about. You need to crop and reposition a photo in Photoshop, so you click and drag a square to get to 536 pixels wide … but your cursor keeps landing at 532 pixels or 546 pixels, not the 536 you need.

Blame chubby fingers, small screens, or just poor coordination, but trying to get the exact dimensions by dragging and dropping is just frustrating. 

Wouldn’t it be nice to just crop the image to the dimensions you need on the first try? Well, you’re in luck — it’s super easy to do. We’ll walk you through the six steps below and you’ll be on your way to cropping all the images in no time.