At CES last week Samsung set a new benchmark in size with its 85-inch S9 that edged past the Ultra HD competition by one inch, and now it’s setting a new high mark for price as well, at least in Korea. While we still don’t have any US pricing or release details, the first 77 models encased in that “Timeless Gallery” frame are going up for pre-order, priced at 40,000 won ($37,877 US). Other than the obligatory 214cm of 4K goodness, it has built-in 2.2 channels speakers, quad-core CPU and Precision Black Pro LCD panel. We’ve heard that sales of Sony and LG’s models have been surprisingly brisk despite their high prices so you may want to run, not walk to your local Korean high-end electronics retailer to get one first. Of course, if you wait, you can always snag the 95- or 110-inch model that are promised to ship later this year, albeit at similar prices. While you’re deciding, check out our hands-on pictures and video to get an idea of what awaits.